How to Close a Sale

Many people actually still not clear on how to close a sale. Word "Sales" = "Influence" in marketing. You need to develop your persuasion communication skill by knowing some basic element and practice. Practice make perfect.

 You have to study your clients need. Take that opportunities and explain to the client on benefit that you are offering. There are 5 reasons clients don't buy and there are ways to overcome it:

 When we present to clients, their resistance to buy is high at beginning. We can reduce the resistance over time of our presentation by enlighten the "MTNUT". We able to influence our clients towards the magic line where they gonna say "Yes" for our product.

M -->No Money

• There are small % of people don't have money to buy, while there are majority that have money.
• So, money is not the real issue.

T  -->No Time

• Show to the clients the value that we offer.
• Tell them how they get benefit by buying the product over time.

N --> No Need

• Some people know they need something and some people don't.
• Make them aware/realize that they need it by "Trigger event".
• If they say "Yes", it's great. But if they say "No",that is our job to demonstrate why they need it.

U -->No Urgency

• Create the sense of urgency. (Show them why they need to take action now) 
• If they not doing it now, they gonna lose money/chances.

T -->No Trust

• Story is not compelling enough (maybe)
• Need to develop more credibility.

You can sales the gain (features & benefits) and selling the pain for client not getting the decision. If they still don't buy, analyze back this 5 phases.

-From Victor Antonio (sales trainer)